21 apr 2010Tempo di lettura: 59 min

The Most Popular Content Online 2020 (1° part)

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Three Years of Misery Inside Google, the Happiest Company in Tech

Sexual harassment. Hate speech. Employee walkouts. The Silicon Valley giant is trapped in a war against itself. And there’s no end in sight.

Photograph: Noah Kalina

My Search for a Boyhood Friend Led to a Dark Discovery

A surfeit of ugly knowledge is a feature of our age. But when information is everywhere, some things are better left buried.

Illustration: Adam Maida

15 Months of Fresh Hell Inside Facebook

Scandals. Backstabbing. Resignations. Record profits. Time Bombs. In early 2018, Mark Zuckerberg set out to fix Facebook. Here’s how that turned out.

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Photograph: Hana Mendel

The Strange Life and Mysterious Death of a Virtuoso Coder

Jerold Haas was on the brink of blockchain riches. Then his body was found in the woods of southern Ohio.

Illustration: Leland Foster

A Brutal Murder, a Wearable Witness, and an Unlikely Suspect

Karen Navarra was a quiet woman in her sixties who lived alone. She was found beaten to death. The neighbors didn’t see anything. But her Fitbit did.

Photograph: Dan Winters

The Devastating Allure of Medical Miracles

After sepsis forced the amputation of Sheila Advento’s hands, an intricate transplant technique made her whole again. Then came the side effects.

Photograph: Alec Soth/Magnum Photos

‘If You Want to Kill Someone, We Are the Right Guys’

In a small Minnesota town, an IT technician found his way to the darkest corner of the web. Then he made a deadly plan.

Photograph: Cole Wilson; Embroidery by Diane Meyer

He Cyberstalked Teen Girls for Years—Then They Fought Back

How a hacker shamed and humiliated high school girls in a small New Hampshire town, and how they helped take him down.

Photograph: Jesse Rieser

Inside Backpage.com’s Vicious Battle With the Feds

For years, it was the largest portal for sex on the internet. Now its fate could shape the future of Silicon Valley.

Photograph: Tabitha Soren

Move Over, San Andreas: There’s an Ominous New Fault in Town

An emerging fault system along the Nevada border is shaking up the tech industry’s latest frontier—and only a small group of scientists is paying attention.

Illustration: Casey Chin

Why Are Rich People So Mean?

Call it Rich Asshole Syndrome—the tendency to distance yourself from people with whom you have a large wealth differential.

Illustration: Joan Wong

The Untold Story of the 2018 Olympics Cyberattack, the Most Deceptive Hack in History

The untold story of how digital detectives unraveled the mystery of Olympic Destroyer—and why the next big cyberattack will be even harder to crack.

Photograph: Elinor Carucci

One Couple’s Tireless Crusade to Stop a Genetic Killer

When Sonia Vallabh lost her mother to a rare disease, she and her husband, Eric Minikel, set out to find a cure.

Illustration: Molly Mendoza

On the Trail of the Robocall King

An investigator set out to discover the source of one scammy robocall. Turns out, his target made them by the millions.

Illustration: Hayden Zezula

A Clever New Strategy for Treating Cancer, Thanks to Darwin

Most advanced-stage cancers mutate, resisting drugs meant to kill them. Now doctors are harnessing the principles of evolution to thwart that lethal adaptation.

Photograph: Jesse Rieser

The Hard-Luck Texas Town That Bet on Bitcoin—and Lost

China’s Bitmain said it would build the world’s largest bitcoin mine in Rockdale, Texas. Then the price of bitcoin plunged, taking with it the town’s hopes for a revival.

Illustration: Eric Petersen

Meth, Murder, and Pirates: The Coder Who Became a Crime Boss

Along the way, he contributed to America’s painkiller epidemic and got involved with North Korean methamphetamine manufacturing, Somali pirates, and murder-for-hire.

Illustration: Elena Lacey; Getty Images

How the Dumb Design of a WWII Plane Led to the Macintosh

At first, pilots took the blame for crashes. The true cause, however, lay with the design. That lesson led us into our user-friendly age—but there’s peril to come.

Photograph: Joe Pugliese

Why the ‘Queen of Shitty Robots’ Renounced Her Crown

YouTuber Simone Giertz gave up wildly popular but barely functioning machines and confronted her fears of imperfection (while facing her own mortality and making an awesome Truckla EV).

Illustration: Daniel Stolle

The Weird, Dark History of 8chan

Its founder Fredrick Brennan is appalled by the notorious chat site’s links to right-wing extremism and mass shootings. Inside his tortured journey through the web’s cesspool and his attempt at redemption.

Illustration: StoryTK

AR Will Spark the Next Big Tech Platform—Call It Mirrorworld

We are building a 1-to-1 map of almost unimaginable scope. When it’s complete, our physical reality will merge with the digital universe.

Illustration: Natasha Wigoder

Inside China’s Massive Surveillance Operation

In northwest China, the government is cracking down on the minority Muslim Uyghur population, keeping them under constant surveillance and throwing more than a million people into concentration camps. But in Istanbul, 3,000 miles away, a community of women who have escaped a life of repression are fighting a digital resistance.

Illustration: La Tigre

What Happens When Techno-Utopians Actually Run a Country

Direct democracy! Universal basic income! … Fascism? The inside story of Italy’s Five Star Movement and the cyberguru who dreamed it up.

Photograph: Yael Malka

Andrew Yang Is Not Full of Shit

The so-called Silicon Valley candidate has a habit of ripping the tech industry, but his message is catching on, he’s flush with cash, and he’s positioned to survive deep into the primaries.

Illustration: Tom Haugomat

Apollo 11: Mission Out of Control

The inside story of how Neil Armstrong and Buzz Aldrin struggled to touch down on the moon, while their guidance computer kept crashing. Again and again.

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Trending FROM: https://www.nytimes.com/trending/

Good evening. Catch up on the stories resonating with our readers this minute.

The New York Times

Coronavirus Live Updates: U.S. Records 250,000 New Cases in First Days of July

Miami-Dade County is closing restaurants and gyms. The faculty at Georgia Tech opposes the university’s plan for reopening this fall. The Louvre reopens, with fewer visitors.

Read Later

The locations of people who have tested positive in the U.S.

Coronavirus in the U.S.: Latest Map and Case Count

renewed interest

Mark Makela/Getty Images

239 Experts With One Big Claim: The Coronavirus Is Airborne

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Cheriss May for The New York Times

Trump Defends Confederate Flag in Latest Race-Based Appeal to White Voters

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The Fullest Look Yet at the Racial Inequity of Coronavirus

Popular on twitter

Illustration by Mark Harris; Photographs by Benjamin F. Powelson, via The New York Public Library, and duncan1890 and ZU_09, via Getty Images

I’m a Direct Descendant of Thomas Jefferson. Take Down His Memorial.

1688 comments

Nick Cote for The New York Times

States May Curb ‘Faithless Electors,’ Supreme Court Rules

Jack Chang/Associated Press

Bubonic Plague Found in a Herder in Inner Mongolia, China Says

Popular google search

Ted S. Warren/Associated Press

How a Covid-19 Vaccine Could Cost Americans Dearly

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Sara Krulwich/The New York Times

Nick Cordero, Nominated for Tony as Tap-Dancing Tough Guy, Dies at 41

Popular google search

Ruth Fremson/The New York Times

Are Protests Dangerous? What Experts Say May Depend on Who’s Protesting What

664 comments

Victor Moriyama for The New York Times

The Pandemic’s Big Mystery: How Deadly Is the Coronavirus?

Fresh eyes

Jordi Ruiz Cirera para The New York Times

No, no eres clase media

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Continue reading the main story

Most Watched

The most popular videos playing on Times Video right now.

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00:00

3:48

3:48I’m a Black American. I Need a Gun to Feel Safe in This Country.

I’m a Black American. I Need a Gun to Feel Safe in This Country.

By Chloe Brown, Tarikh Brown, Nylah Burton, Anubis Heru, Lawrence Taylor and Kat Traylor

Video by Chloe Brown and Tarikh Brown and Nylah Burton and Anubis Heru and Lawrence Taylor and Kat Traylor on Publish Date July 1, 2020.

Video

world 1:21

The Louvre Reopens With New Rules and Fewer Tourists

Video

U.S. 1:56

Trump Fuels Culture War Message at Mount Rushmore

Video

U.S. 0:56

Trump Hosts July 4 Event at White House as Coronavirus Cases Soar

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U.S. 5:27

‘I Can Barely Keep Track’: Texas Hospital Battles Coronavirus Surge

What’s CookingThe most popular recipes on NYT Cooking right now

Joanne Chang’s Maple-Blueberry Scones

Dorie Greenspan

Cook Time1 hour, plus chilling and cooling

Union Square Cafe’s Tuna Club Sandwich

Julia Reed

Cook Time45 minutes

Summer Shrimp Scampi With Tomatoes and Corn

Ali Slagle

Cook Time15 minutes

Smacked Cucumber ‘Quick Kimchi’

Eric Kim

Cook Time40 minutes

One-Pan Vegetable Hash With Goat Cheese and Eggs

Lidey Heuck

Cook Time30 minutes

Most Emailed

Most emailed articles today

Mark Makela/Getty Images

239 Experts With One Big Claim: The Coronavirus Is Airborne

America’s Enduring Caste System

DNA Inherited From Neanderthals May Increase Risk of Covid-19

I’m a Direct Descendant of Thomas Jefferson. Take Down His Memorial.

The Neoliberal Looting of America

In the Covid-19 Economy, You Can Have a Kid or a Job. You Can’t Have Both.

With Department Stores Disappearing, Malls Could Be Next

College Is Worth It, but Campus Isn’t

Why Do the Rich Have So Much Power?

Mexico’s President Is All In for Trump

How We Get Stronger

How to Make Your Tech Last Longer

‘Tell the Truth and Shame the Devil’

You Want a Confederate Monument? My Body Is a Confederate Monument

As Coronavirus Slams Houston Hospitals, It’s Like New York ‘All Over Again’

America Needs Some Repairs. Here’s Where to Start.

The Most Delicious Chicken

How Safe Are Outdoor Gatherings?

At Mt. Rushmore and the White House, Trump Updates ‘American Carnage’ Message for 2020

How to Help Your Perfectionist Kid

In Case You Missed It

A recap of last week’s most popular articles

Taylor Callery

In the Covid-19 Economy, You Can Have a Kid or a Job. You Can’t Have Both.

Trump Uses Mount Rushmore Speech to Deliver Divisive Culture War Message

239 Experts With One Big Claim: The Coronavirus Is Airborne

You Want a Confederate Monument? My Body Is a Confederate Monument

Trump Got Written Briefing in February on Possible Russian Bounties, Officials Say

Two Friends in Texas Were Tested for Coronavirus. One Bill Was $199. The Other? $6,408.

Reddit, Acting Against Hate Speech, Bans ‘The_Donald’ Subreddit

Ghislaine Maxwell, Associate of Jeffrey Epstein, Is Arrested

Biden’s Best Veep Pick Is Obvious

Kimberly Guilfoyle, Top Fund-Raising Official for Trump Campaign, Tests Positive for Coronavirus

Scientists Say New Strain of Swine Flu Virus Is Spreading to Humans in China

Russia Secretly Offered Afghan Militants Bounties to Kill U.S. Troops, Intelligence Says

Shane Dawson and Jeffree Star: Losing Followers and Losing Ads

Colleges Face Rising Revolt by Professors

Party Guests Wouldn’t Talk After 9 Tested Positive. Then Subpoenas Came.

Most People With Coronavirus Won’t Spread It. Why Do a Few Infect Many?

Meet the Supporters Trump Has Lost

Couple Charged After Videos Show White Woman Pulling Gun on Black Woman

Suspicions of Russian Bounties Were Bolstered by Data on Financial Transfers

Spies and Commandos Warned Months Ago of Russian Bounties on U.S. Troops

Popular on Facebook

239 Experts With One Big Claim: The Coronavirus Is Airborne

Trump Uses Mount Rushmore Speech to Deliver Divisive Culture War Message

In the Covid-19 Economy, You Can Have a Kid or a Job. You Can’t Have Both.

DNA Inherited From Neanderthals May Increase Risk of Covid-19

Bubonic Plague Found in a Herder in Inner Mongolia, China Says

Ennio Morricone, Oscar-Winning Composer of Film Scores, Dies at 91

Nick Cordero, Nominated for Tony as Tap-Dancing Tough Guy, Dies at 41

Colleges Face Rising Revolt by Professors

Kansas G.O.P. Official Removes Cartoon Comparing Mask Order to Holocaust

European Workers Draw Paychecks. American Workers Scrounge for Food.

You Want a Confederate Monument? My Body Is a Confederate Monument

States May Curb ‘Faithless Electors,’ Supreme Court Rules

The National Humiliation We Need

In West Texas, Lingering Distrust in Public Health Measures as Virus Spreads

Colleges Rescinding Admissions Offers as Racist Social Media Posts Emerge

The Pandemic’s Big Mystery: How Deadly Is the Coronavirus?

How Safe Are Outdoor Gatherings?

3 Officers Fired Over Photos Taken Near Elijah McClain Memorial

Why a Pediatric Group Is Pushing to Reopen Schools This Fall

At Mt. Rushmore and the White House, Trump Updates ‘American Carnage’ Message for 2020

Ultimate List of Blogging Statistics and Facts (Updated for 2020)

from: https://optinmonster.com/blogging-statistics/

It can be difficult to keep up with the constantly changing stats and facts about blogging. That’s why we created this ultimate list of blogging statistics and facts.

If you’re running your own blog, it’s important to be in the loop with the latest trends so that you’re not missing out on any opportunities to increase your traffic or revenue.

Let’s dive right in!

Ultimate List of Blogging Statistics and Facts

We hope these blogging stats give you some insight and help you make healthy decisions for your blog’s future.

General Blogging Statistics

Each month, approximately 409 million people view more than 20 billion pages.
There are about 70 million posts being published each month by WordPress users.
77 million new blog comments are generated by readers each month.
71% of WordPress sites are written in English.
The average blog post takes 3.5 hours to write.
Bloggers who write articles of 2,000+ words are far more likely to have strong results.
46% of bloggers edit their own work, while 54% have editors or have at least shown their work to someone else to review.
43% of people admit to skimming blog posts.
36% of readers prefer list-based headlines.
Websites that also have a blog are shown to have 434% more indexed pages.
Companies who blog get 97% more links to their websites.
Blogs have been rated as the 5th most trustworthy source for gathering online information.
66% of bloggers today are publishing a few times per month, rather than a few times per week back in 2014.
77% of internet users read blogs.
Internet users in the US spend 3X more time on blogs than they do on email.
The “how-to” headline—a close cousin to the listicle—is the third most popular headline preference at around 17%.

Blogging SEO Stats

Only 38% of bloggers are updating older articles.
34% of bloggers say that updating content produces strong results.
Around 5% of bloggers don’t have access to analytics.
Titles with 6-13 words attract the highest and most consistent amount of traffic.
SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
72% of online marketers describe content creation as their most effective SEO tactic.

Want more SEO statistics? We got you covered.

Blogging Traffic Stats

Businesses that blog experience twice as much email traffic as businesses who don’t.
Having a hyphen or colon in the headline increased click-through rates by 9%.
Making your headline 6-8 words can increase your CTR by 21%.
Over 50% of bloggers report that it has gotten harder to get traffic from Facebook over the past two years, and nearly one-fifth say it has gotten harder to get traffic from Google.
Over the past year, there’s been a 93% increase in blogs using promotional techniques to drive traffic to their post including paid ads.

Guest Blogging Statistics

60% of blogs write 1-5 guest posts per month.
3% of blogs write over 100 guest posts per month.
Only 6% of bloggers publish the majority of their original content as guest posts.
62.96% of readers perceive blogs with multiple authors to be more credible.
79% of editors say guest content is too promotional.
Guest content is in higher demand in the summer months of June, July, and August.

Travel Blogging Statistics

59% of travel bloggers run more than one travel blog.
Over 80% of travel planning is done through the internet and is growing.
33% of US travelers use travel blogs for travel advice.
The majority of travel blogs are between 1-4 years old.
Most travel blogs use publication and sponsored posts as one of the main income sources.
The average travel blogger will charge an average of $200 per sponsored post.
94% of travel blogs sell advertising.
Most travel blog’s traffic mainly stems from non-brand search with direct traffic a distant second.

Blogging Growth Stats

The number of bloggers in the USA is expected to grow to 31.7 million in 2020.
There are more than 500 million blogs that exist in 2019.
Tumblr has more than 440 million blogs.
WordPress has about 60 million blogs.
Blogging has grown by 12% since 2015.
At this moment, there are roughly 1.9 billion web pages. Judging by the growth rate, we will be hitting 2 billion in less than a year.
The average blog post is 1151 words, that’s a 42% increase in the last 5 years.

Social Media Blogging Statistics

66% of marketers reported using blogs in their social media content in 2017.
59% of people will share an article without reading it first, or ever.
LinkedIn is the most effective social media platform for delivering content and securing audience engagement.
95.9% of bloggers promote their blog posts via social media.
Tumblr had 456.1 million blog accounts as of January 2019.
69% of bloggers say they use social share buttons.

Blogging With Visuals and Videos Stats

Articles with images get 94% more views as opposed to those with no visuals.
71% of bloggers report using visuals as part of their marketing strategy.
Using photos of real people instead of stock photos can result in a 35% conversion increase.
43% of consumers increasingly want video content from marketers.
19% of bloggers are now including video in their typical posts.
45% of bloggers who add audio to their posts such as podcast see better results.
Video content is 50 times more likely to drive organic search traffic than plain text.
32% of marketers say visual images are the most important form of content for their businesses.

Blogging Statistics for Marketers

Marketers who prioritize blogging are 13x more likely to have a positive ROI on their efforts.
61% of the most effective B2B content marketers meet with their content team daily or weekly.
64% of B2B marketers outsource blog copywriting.
Spending on marketing automation tools is expected to reach $25.1 billion annually by 2023.
60% of marketers have a documented personalization strategy.
57% of marketers say they’ve gained customers specifically through blogging.
53% of marketers say blogging is their top content marketing priority.
B2B marketers who have blogs get 67% more leads than those who don’t.
Around 60% of marketer will reuse blog content 2-3 times.
60% of B2B marketers struggle with creating engaging content.

How to Ensure Your Blog Stays Relevant

The blogging industry has become extremely saturated. Ever since the first bloggers shared their success stories publicly, more and more people are getting into the industry. As a result, competition has gotten higher, and surviving as a blog these days has become increasingly difficult. If you’re not putting in the effort, you’re more than likely going to fail.

But there’s one very important thing you can do that most thriving blogs are doing today. That’s to create “evergreen content”, which is essentially content that doesn’t have an expiry date. People can look back at it in years from now and still find it useful.

It’s also common for bloggers to revisit old content and update the information to provide a fresh take on the subject. Bloggers have stated that content that gets touched up like this is an excellent way to boost SEO.

Blogging Predictions

So, now that you know this information, what do you do with it?

It’s difficult to know the answer to that unless we first look at where blogging is going, and if it’s still worth putting time and energy into your blogging efforts. Like Bitcoin, we could be seeing blogging’s peak at the moment, and one day we could wake up to a huge crash.

But as the blogging statistics show, it doesn’t seem like it’s going anywhere anytime soon. It’s still totally relevant in 2020 and is steadily rising for 2021.

It might be hard to determine exactly how many blogs there are out there at any given moment. The stats say about 500 million, although that number also includes inactive sites, which may affect the accuracy of the statistic. Also, not all platforms choose to share their data publicly.

And although it may be hard to accurately gauge how many blogs there are, one thing’s for sure: At this rate, we will be celebrating 1 billion blogs in no time!

Let’s see what the future holds.

The most read blog articles – Halfway through 2020

from: https://www.zooma.se/en/learn/halfway-through-2020-the-most-read-blog-articles

We have already passed the halfway point of 2020! These are the most read articles on our blog so far this year. Enjoy reading!

Thirty-five articles published on The Onlinification Hub over the past six months. Admittedly: Not all of them went through the roof in terms of views, while others reached the sky.

That’s the thing with inbound and in particular blogging – it is the gift that keeps on giving. Blog articles that we spent a few hours creating years ago continue to attract interested people to our company.

Today I’ll present you the five articles that are the most viewed so far this year. Among them, only one article was published in 2020, and the other four published between 2016 and 2029. Below this list, you find the five articles most viewed of the articles published this year.

The five most-read blog articles during 2020:

What is digital strategy? Written by Anders Björklund, Feb 11, 2020
What is the difference between a blog, vlog and slog? Written by Niyat Ghebremichael, Feb 26, 2019
Free social media calendar template 2020 Written by Niyat Ghebremichael, Dec 12, 2019
What is Online vs Digital? Written by Anders Björklund, Jun 8, 2017
A consistent nomenclature for Hubspot – 5 steps to the perfect internal naming convention Written by Stellan Björnesjö, Sep 20, 2016

The five most-read blog articles during 2020 (published 2020):

What is digital strategy? Written by Anders Björklund, Feb 11, 2020
How to interact with customers Written by Anders Björklund, Jan 21, 2020
How to dramatically improve your job search Written by Jorik Boot, Mar 12, 2020
What is marketing automation? Written by Stellan Björnesjö, May 7, 2020
Digitalisation now happen! Written by Anders Björklund, Mar 26, 2020

Thanks for your interest and make sure that you and your colleagues subscribe to The Onlinification blog.

Topics:

Anders Björklund

Founder, CEO & Strategist since 2001. Anders provides thoughts and reflections about what and how to think about onlinification and digitalisation in B2B. Asks a lot of questions, and knows what to do with the answers.

from: http://iwannabeablogger.com/search-traffic-secrets/

Search Traffic Statistics From 106 Of The Most Popular Blogs

We all love successful people — many of them are our heroes.

We love hearing about how they achieved their amazing results.

Now and then, we can use their success for our own purposes. And this post is going to be all about that.

I’m going to teach you the secrets of search traffic, specifically in terms of popular blogs in the areas of marketing and blogging.

Thanks to the analysis of 106 of the best blogs, you’ll be able to:

find keywords with lower competition and create better content
find out what kinds of posts bring more traffic and why
understand the strategies of link building and use this knowledge for yourself
get the data on how many words you need to write
see a lot of other statistical data you’ll need to achieve success

I’m giving you the opportunity to download your reports now — for free! You don’t even need to become my subscriber to do so. Since this traffic is not mine, I feel a bit guilty about showing you the inner workings of other people’s blogs.

Get Access to the Google Sheet with the secrets surrounding 106 of the best blogs!

BLOG / ORGANIC SEARCH TRAFFIC * data by Ahrefs